The pachinko industry used to be called a 30 trillion yen industry, but in recent years, its market size has contracted to about 15 trillion yen. Also, the number of pachinko players is decreasing year by year mainly because of the low birth rate and economic recession.

Whereas the number of regular pachinko players is increasing, beginners and casual pachinko players hesitate to visit pachinko parlors on any kind of frequent basis. Issues such as increasingly complex pachinko games, “non-transparent” operations at pachinko parlors, and relations with the local community have been discussed so far.

The Pachinko Industry Web Reference provides information on the history and development of the industry, as well as the current system of the industry and efforts made by pachinko parlors and other industry bodies, in order to allow you to correctly understand such efforts and thereby familiarize you with pachinko. We hope that even more people will enjoy pachinko, which will lead to an increase in its popularity.